Inspired by the cycle of life the concave curves that form the logo looks like a tree at first glance, it symbolizes citrus species with its colors, changes and dynamism.
The convex bottom line below the tree form is also a representation of the world. The emblem as a whole, composed of the combination of the world and tree forms’ concave and convex lines emphasize sustainability, and symbolizes the cycle of “from earth to seed, from seed to tree”. This cycle also emphasizes that our richly divers lands are fertile.
When the logo is considered as a whole, with its emblems and typography, it emphasizes with a minimalist approach that the congress in an international one, it also denotes a better future with the warm and beautiful colors of citrus.